The Magic of Discomfort: Ali Halpin Takes on Fontana and Sea Otter
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Elite racer Ali Halpin of the #HiFiCX squad ventured to CA-land to test her limits in the Pro fields of Fontana (Cross Country and Short Track events) and Sea Otter (Cross Country, Short Track and some spring Cyclocross racing). We’re inspired any time … Read More

Between the Tape: Inside SSCXWCXPDX
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HiFi CX racer and all-around badass Ali Halpin penned these words shortly after the circus that is Single Speed Cyclocross Worlds. I remember reading about single speed world championships when I first started racing bikes. Racers traded Lycra skinsuits for … Read More

Free IRC Tubeless Tire Package with Select HiFi Wheels
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Tubeless Curious?  HiFi’s Holiday Special: Buy a set of Hit Single, Mix Tape SL or Mix Tape Disc wheels and get a free set of IRC’s top-shelf tubeless road tires, specifically formulated tubeless tire levers, tubeless valves and tubeless tape. Just enter … Read More

8-Track Woosh-Woosh: Wind Tunnel Time
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Our own Josh Liberles recently had the opportunity to take an assortment of wheels – both HiFis and competitors’ – and his shnazzy new Orbea Ordu time trial bike into the University of Washington Aerodynamic Lab.

Electric Feedback: Racing HiFi
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Our “Trial by Mud” continued this past week, culminating with some badass cyclocross racing this weekend here in Portland. There are a whole bunch more HiFi wheelsets out there now — covering most of the categories, too, which is awesome. … Read More

HiFi’s Soft Launch in the Hardest Conditions
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Why the heck would someone start a wheel company in the fall? It’s simple: we want to put our stuff to the ultimate test. We at HiFi are all bike racers, and we know that cyclocross in Oregon supplies some … Read More