Bre Rue

Bre Rue: Carbon Artist & Master Wheelsmith

Like all great creatives, Bre pushes right past “good enough” and goes straight for the “holy &$@!” response. She has created groundbreaking carbon designs that include a 14-pound MTB, a 16-pound tandem and an innovative, lightweight crank with adjustable spindle lengths.

In 2007, she even built a super-light custom carbon frame for the boutique shop Fairwheel Bikes to serve as the heart of its showcase for the SRAM Red debut at Interbike.

Now Bre is putting her expertise and imagination to work creating innovative carbon and aluminum designs for HiFi that scream awesome.