Baby Short Sleeve One Piece
Baby Short Sleeve One Piece

Dress your baby to the nines with this 100% cotton one piece. It has three snap leg closure for easy changing, a comfortable envelope neckline, and a beautiful print that’s bound to get the baby all happy and giggling. – … Read More

$18 Select options
CORAZÓN Men’s T-Shirts
CORAZÓN Men's flat t-shirt
CORAZÓN Men’s T-Shirts

Limited edition Corazón t-shirts. More details below about design, fit, and care below!

$30 Select options
CORAZÓN Women’s T-Shirts
CORAZÓN Women’s T-Shirts
CORAZÓN Women’s T-Shirts

Limited edition Corazón t-shirts. More details below about design, fit, and care below!

$30 Select options
Give your favorite cyclist a HiFi Gift Card
HiFi Gift Card
HiFi Gift Card

Give the gift of HiFi, and let your favorite cyclists choose for themselves how to make the most of your generosity with HiFi Gift Cards. Already the recipient of a HiFi Gift Card? You can check your remaining balance anytime, here.

$25$3,000 Select amount
HiFi STOKED Men’s Short Sleeve T-shirt
HiFi STOKED Men’s Short Sleeve T-shirt
HiFi STOKED Men’s Short Sleeve T-shirt

Show your Stoke with these new, special edition HiFi tees. Men’s styles available in Black or Coffee Brown. Click the link below for Size Guides.

$25 Select options
HiFi STOKED Women’s Short Sleeve T-shirt
HiFi STOKED Women’s Short Sleeve T-shirt
HiFi STOKED Women’s Short Sleeve T-shirt

Show your Stoke with these new, special edition HiFi tees. Women’s styles available in Charcoal Black or Vintage Gray. Note that women’s sizes run small; check the Size Guide below.

$25 Select options
Asphalt
Men’s PDX T-Shirts
Men’s PDX T-Shirts

Our HiFi American Apparel t-shirts are the smoothest and softest t-shirt you’ll ever wear. Made of fine jersey, it has a durable, vintage feel. These classic-cut shirts are known for their premium quality, as well as ability to stand up to a washing machine (will keep size and color after many washings). The shirts are 100% fine jersey cotton, except for the heather gray color (90% cotton, 10% polyester)./

Shirts are made per order and take 3-5 days to process.

• 100% fine jersey cotton
• Heather grey is 90% cotton, 10% polyester
• Fabric weight: 4.3 oz/y² (146 g/m²)
• Shoulder-to-shoulder taping
• Double-stitched
• All US orders Made in USA.

Size guide

XS S M L XL 2XL
Chest (inches) 30-32 34-36 38-40 42-44 46-48 48-50
Waist (inches) 28-30 30-32 32-33 33-34 36-38 40-42
$25 Select options
Women’s PDX T-Shirts
Women’s PDX T-Shirts
Women’s PDX T-Shirts

Our HiFi 100% cotton t-shirts (except for heather colors, which contain 10% polyester) are pre-shrunk to make sure your size is maintained throughout several washes, and has a classic, slightly form-fitting women’s-specific fit. • 100% jersey knit • Pre-shrunk • … Read More

$25 Select options
Malinow Artist Edition EP Carbon Tubeless wheels
Malinow Artist Edition EP Carbon Tubeless wheels
ARTIST SERIES: Chet Malinow EP Anti-Flutter 38mm Carbon Tubeless Clinchers

Next. Level. Custom. Portland artist Chet Malinow painstakingly hand paints these HiFi EP carbon rims, brush stroke by brush stroke, to create a wheel set that’s truly one of a kind. The specially blended 1-shot paint that Chet selects is … Read More

$2,390 Select options
EP 38mm Carbon
EP 38mm Carbon
EP 38mm Carbon

EP Liner Notes Rim depth: 38mm, tubeless ready clincher or tubular Rim width: 25mm at tire interface, flaring to 28mm at center of rim. 17.5mm internal. Hubs: HiFi Fidelity 11 speed and HiFi Fidelity R Disc centerlock 11 speed hubs … Read More

$1,650$1,890 Select options
LP 55mm Carbon
LP 55mm Carbon
LP 55mm Carbon

LP Anti-Flutter Liner notes Rim depth: 55mm, tubeless ready clincher or tubular Rim width: 25mm at tire interface, flaring to 29mm at center of rim.17.5mm internal. Hubs: HiFi Fidelity 11-speed and HiFi Fidelity R Disc centerlock 11-speed hubs with Japanese … Read More

$1,800$2,040 Select options
8-Track 88mm Carbon
©HiFi Sound Cycling Components, LLC
8-Track 88mm Carbon

8-Track Liner Notes Rim depth: 88mm, tubeless ready clinchers or tubulars Rim width: 25mm at brake track, flares to a max  external width of 30mm. 17.5mm internal. Hubs: HiFi Fidelity SL or Fidelity R Disc centerlock 11-speed hubs with sealed Japanese stainless steel … Read More

$1,950$2,190 Select options
Mix Tape Aluminum Clinchers
Mix Tape Aluminum Clinchers
Mix Tape Aluminum Clinchers

Mix Tapes: Tubeless-Ready Clinchers in Disc and Non-Disc Use a tube and a regular clincher tire, or go tubeless. The Mix Tapes work great with every tubeless tire we’ve tested. Mix Tape Liner Notes Rim depth: 30mm (SL & Bomber) … Read More

$600$890 Select options
Mix Tape Disc ASYM Aluminum Clinchers
Mix Tape Disc ASYM Aluminum Clinchers
Mix Tape Disc ASYM Aluminum Clinchers

The Mix Tape Disc ASYM are our most popular tubeless-ready aluminum clinchers. They’re ride-ready for practically any gig. Aero, yet light (1610 grams). Stiff & stable (24mm external width and 20mm internal width), with a sublime ride quality.

 

$600$675 Select options
MixMaster Aluminum Tubulars
MixMaster Aluminum Tubulars
MixMaster Aluminum Tubulars

MixMaster Liner Notes Rim depth: 21mm Rim width: 23mm Hubs: HiFi Fidelity 11 speed and HiFi Fidelity Disc  centerlock 11 speed hubs with Japanese stainless steel bearings. Durable, dependable and light. All hubs come with spacer for use with 8/9/10 … Read More

$850$890 Select options
HiFi PISTA Track Lineup
HiFi PISTA Track Lineup
HiFi PISTA Track Lineup

One effing gear. The Pista lineup is here, with HiFi’s new Amp high-flange track hubs deftly and efficiently taking care of power transmission. Whether you plan to rock mass start or timed events on the track, get your adrenaline quota in fixed gear … Read More

$750$2,050 Select options
Session Carbon Gravel & MTB Wheels
Session Carbon Gravel & MTB Wheels
Session Carbon Gravel & MTB Wheels

Session Liner Notes Rim profiles: Session24 is 22mm deep and 24mm internal width; Session30 is 26mm deep and 30mm internal width; Session35 is 29mm deep and 35mm internal width. All Sessions are hookless rims. Hubs: HiFi Fidelity M Disc and Fidelity Boost … Read More

$1,790 Select options
Hootenanny Aluminum Gravel MTB Wheels
Hootenanny Aluminum Gravel MTB Wheels
Hootenanny Aluminum Gravel MTB Wheels

Hootenanny Liner Notes The HiFi Hootenanny aluminum MTB tubeless ready clinchers are light weight, affordable, durable, and will guarantee your shreds are damned fun. They’re ready for tubeless tires as soon as you are, and setup is an absolute breeze with … Read More

$890 Select options
CUSTOM GRAPHICS
CUSTOM GRAPHICS
CUSTOM GRAPHICS

Take your dreams, and put them on your HiFis. We’re here to help.

Check out the gallery of a smattering of the custom graphics we’ve created for our amazing customers at left — hover to magnify and click to open larger versions of the images with informative captions. More info about how to customize your wheel graphics is below; scroll on down.

$125$300 Select options
Shutter Precision PL-8X 15mm Dynamo Generator Hub
Dynamo Wheels and Accessories
Dynamo Wheels and Accessories

Bring on the Night!

Do you even Dynamo? Dynamo hubs have been around for a long time, but with the advent of ultra-efficient LED lights and advances in the power-generating technology in the hubs, we’re at the dawn of a Dynamo golden age. You will never need to worry if your light’s batteries are charged. Game changer. Furthermore, you can go on epic adventures with no need to worry about recharges. And you can even charge your essential electronics – phone, GPS computer, etc – from your dynamo hub!

We can build whatever HiFi wheel set you want with a Dynamo front hub on board. Hub prices listed below are for a Dynamo upgrade only. Add the HiFi wheel set of your choice to your cart. Add the Shutter Precision hub of your choice, and any lights or accessories, to your cart. We’ll do the rest, and you’ll have an amazing, hand built Dynamo setup of your own shortly.

More Product Info below.

Want a front wheel only? Or a different dynamo hub not listed here? We can do that – Contact Us.

$37$350 View products
Limited Edition 2018 Cyclocross Crusade Mix Tape Disc Asymmetric
Limited Edition 2018 Cyclocross Crusade Mix Tape Disc Asymmetric
Limited Edition 2018 Cyclocross Crusade Mix Tape Disc Asymmetric

Cyclocross race-ready, training strong, gravel road conquerors, and they can even run road tires for your road disc setup. 2018 is the TWENTY-FIFTH ANNIVERSARY of the world’s biggest cyclocross series, if you can believe it, so we worked with the Knights of the Cyclocross Crusade on a design in their classic orange and green colors. The wheels are the latest iteration of our venerable Mix Tape Discs, updated to a stronger and stiffer alloy, and an asymmetric offset rim profile for more even spoke tension for the 2019 HiFi product lineup.

These wheels are special edition, and only available for a very limited time. And all that extra sexiness can be yours for just $30 over the regular Mix Tape discs. Spin in style!

If you’re local, ogle the wheels in person at the Cyclocross Crusade races. Or buy em from us right here.

$920 Select options
Cyclocross Crusade custom HiFi disc cyclocross wheels
Cyclocross Crusade custom HiFi disc thru axle cyclocross wheels
Limited Edition 2019 Cyclocross Crusade Mix Tape Disc Asymmetric

Glitz. Glamor. Cyclocross! Crusade!! Glitter!!! The heart of the 2019 cyclocross season is upon us, and that means it’s time for another run of limited edition, custom Cyclocross Crusade wheels. Every year we partner up with the world’s biggest (and dare we say baddest?) cyclocross series to create some special ’cross-crushing wheels. This time it’s all about the shimmery, glimmery, glitter, with a nod to a local favorite team and font that rhymes with Lazers.

The Mix Tape Disc ASYM wheels that these good looks adorn are race-ready cyclocross stompers, but they’re also training strong, gravel road conquerors, and they can even run road tires for your road disc setup. The wheels are the latest iteration of our venerable Mix Tape Discs, updated to a stronger and stiffer alloy, and an asymmetric offset rim profile for more even spoke tension for the 2019 HiFi product lineup.

These wheels are special edition, and only available for a very limited time. And all that extra sexiness can be yours for just $35 over the regular Mix Tape discs. Spin in style!

If you’re local to the PNW, ogle the wheels in person at the main event host booth at the Cyclocross Crusade races all year long (it’s hard to do justice to a sparkle graphic in photos). Or buy em from us online right here.

$925 Select options
BARE BONES Custom Wheel Sets
BARE BONES Custom Wheel Sets
BARE BONES Custom Wheel Sets

We’re extremely excited to announce our “BARE BONES” custom graphics package, in collaboration with Dutch illustrator Michiel Snellen. These are so, so hot — some of the best custom graphics we’ve ever done. The have to be seen in person … Read More

$940$1,040 Select options
DKLEIN X HiFi Camo/Fluo Custom Wheel Sets
DKLEIN X HiFi Camo/Fluo Custom Wheel Sets
DKLEIN X HiFi Camo/Fluo Custom Wheel Sets

We’re launching a brand new wheel set, and we wanted to do it with a splash. So we teamed up with Dustin Klein, designer extraordinaire and all-around rad human. The base image comes from a photo from Forest Park in … Read More

$940$1,040 Select options
Limited Edition 2017 Cyclocross Crusade Mix Tape Discs
Limited Edition 2017 Cyclocross Crusade Mix Tape Discs
Limited Edition 2017 Cyclocross Crusade Mix Tape Discs

Race-ready, training strong, gravel road conquerors, and they can even run road tires for your road disc setup. For the Cyclocross Crusade edition Mix Tape Discs, we take our venerable tubeless-ready aluminum clinchers and we worked with the Knights of the Cross Crusade to translate their amazing 2017 race series graphics into wheel form.

These wheels are special edition, and only available for a very limited time. And all that extra sexiness can be yours for just $30 over the regular Mix Tape discs. Spin in style!

If you’re local, ogle the wheels in person at the Cyclocross Crusade races. Or buy em from us right here.

$899 Add to cart
Limited Edition SSCXWCXPDX Wheel Sets
Limited Edition SSCXWCXPDX Wheel Sets
Limited Edition SSCXWCXPDX Wheel Sets

The main event has come and gone, but we still have some of these badass wheels ready to rock. We’ve teamed up with the crew behind the 10th edition of SSCXWC to bring you the hottest wheels on the planet. Whether … Read More

$940$2,074 Select options
HiFi Warmfront Winter Warmer Closeup
HiFi Warmfront Winter warmer
HiFi Warmfront Chest Warmers

We are excited to partner with our friends at Warmfront to offer some custom sublimated HiFi editions of their amazing, versatile Warmfront insulating layers.

The Ultralight Warmfront is a chest warmer. The Warmfront Koselig is a wind-resistant chest warmer for winter weather. The Ultralight is sufficient for winter riding in most moderate climates, while the Koselig adds more windblock and waterproofing, and features a gold elephant pattern on the body of the chest warmer.

Both are thermal, one-sided bib / base layers to insulate​ your core from the cold wind. They can be worn as a base layer, or as a mid-layer.

Warmfront designed them with Velcro collars that let you put them on and take them off quickly. You’ll be amazed at the difference in warmth this svelte package provides. And, when you start climbing and heating up, the Velcro neck allows for one-handed removal on-the-go. Instant ventilation!

Women’s sizing features a smaller neck (14″ to 17″ versus 16″ to 20″ for men), and a more tapered / less boxy fit at the hips.

  • Lightweight, flexible warmth for unpredictable weather.
  • Insulating, moisture-wicking Polartec Powder Dry waffle fleece body (ULTRALIGHT) or Polartec Wind Pro fleece (KOSELIG)
  • Sublimated jersey collar
  • Velcro collar
  • 2 oz / 51g (ULTRALIGHT); 2.5 oz / 70g (KOSELIG)
  • Body dimensions: 10 in. wide x 17 in. tall (25.4cm x 43 cm)
  • Fits neck sizes 14″ to 17″ for Women’s and 16″ to 20″ for Men’s
  • Rolls up SUPER SMALL for ultra-portability and versatility.
  • Handmade in Colorado

Keep a Warmfront chest warmer in your pocket or seat bag.
​The second you get cold, unzip your jacket, put the collar around your neck, and you are back in business.

​USPS SHIPPING

$24$29 Select options
HiFi lock rings and 6-bolt adapters
HiFi Centerlock Lock Rings & 6-Bolt Adapters
HiFi Centerlock Lock Rings & 6-Bolt Adapters

The HiFi centerlock lock rings are compatible with HiFi hubs, of course, but also any other company’s centerlock hub models. Add a little flair to your ride. Priced individually (order two per wheel set).

Centerlock rotor mounts are an improvement on 6-bolt: they provide even pressure across the disc rotor, so it’s less likely to warp due to uneven torque. And installation and removal are sooo much easier and faster.

The lock ring is compatible with 12, 15, and 20mm axles. An external BB tool is required to install the lock ring onto the hub.

Have 6-bolt rotors you’d like to continue to use on centerlock hubs? Our 6-bolt adapters are just the ticket, and they include the HiFi lock rings. You get to keep using your current rotors, AND you have the advantage of the quick and easy installation and removal that comes with centerlock. Winning! Removable washers are included for thinner/thicker rotors.

Note: HiFi lock rings and 6-bolt adapters are priced PER WHEEL. Pick up two for a wheel set.

$14$22 Select options
HiFi Stellar Carbon Brake Pads
HiFi Stellar Carbon Brake Pads
HiFi Stellar Carbon Brake Pads (4)

Excellent stopping power AND excellent modulation. The HiFi Stellar carbon brake pads offer the best performance without breaking the bank. They’re ideal for HiFi carbon rims, naturally, but will also work well with many other carbon rims (check with your manufacturer’s recommendations). Note: FOUR pads included per order (enough for a complete wheel set, front and rear).

$25 Add to cart
HiFi rear 12mm axle centerlock 30T
QR Rear Caps 102T
Replacement End Caps for Disc Hubs

Need different caps for your HiFi Fidelity Disc hubs?  Well, you’ve come to the right place. Note that these end caps are compatible with all HiFi Disc wheel models except for our BOOST hubs and our B-Side OEM wheels (which are QR only).

Our hubs are designed to be durable and versatile; changing between QR and thru axle setups is easy. Simply choose what size end caps you need, and whether you are running the centerlock or 6-bolt version of our hubs.

$30 Select options
HiFi Flask front view
HiFi Etched Flask!
HiFi Etched Flask!

What’s cooler than a stainless steel flask with a laser etched HiFi seal? Not much. The laser etching cuts through the black powder coating on the stainless steel flask to reveal the metal underneath. Holding 5oz of your favorite alternative … Read More

$20 Add to cart
HiFi Precision Premium Bar Tape
HiFi Precision Premium Bar Tape
HiFi Precision Premium Bar Tape

Stop looking, friends! You’ve found it. This is the bar tape you’ve been looking for. Just the right amount of stretch. Embossed HiFi logos in gold add texture and pizzazz. And the tape itself has a little bit of cushion for your pushin’ to take the edge off of road and dirt miles, and it combines the exceedingly rare combination of precise handling, tactile grip, and durability. Eat your heart out, lesser handlebar tapes!

And the coup de grâce? HiFi Precision Handlebar Tape comes with custom locking bar end plugs!!! The plugs are lightweight, and you won’t lose them. The tape will last for miles and miles (and miles…) – but the plugs will last even longer. This is a serious upgrade for your drop bar bike. Be excited.

$35 Add to cart