Electric Feedback: Racing HiFi

Erin swoops down the Barton Park Cross Crusade descent.
Erin Lolich swoops down the Barton Park Cross Crusade descent.

Our “Trial by Mud” continued this past week, culminating with some badass cyclocross racing this weekend here in Portland. There are a whole bunch more HiFi wheelsets out there now — covering most of the categories, too, which is awesome.

HiFi riders will, undoubtedly, have bad results along the way — but this weekend came up all roses across the board. Aaron Coker started things right, winning yet another Clydesdale Cross Crusade race at Barton Park on Sunday — proving both the

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HiFi’s Soft Launch in the Hardest Conditions

Patrick Palmer, post-race, with HiFi MixMaster aluminum tubulars
Patrick Palmer, post-race, showing off his HiFi MixMaster aluminum tubulars.

Why the heck would someone start a wheel company in the fall? It’s simple: we want to put our stuff to the ultimate test.

We at HiFi are all bike racers, and we know that cyclocross in Oregon supplies some of the most grueling conditions for both riders and equipment.

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Bre Rue: Carbon Artist & Master Wheelsmith

Like all great creatives, Bre pushes right past “good enough” and goes straight for the “holy &$@!” response. She has created groundbreaking carbon designs that include a 14-pound MTB, a 16-pound tandem and an innovative, lightweight crank with adjustable spindle lengths.

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Nick Lemke

Hailing from Wisconsin originally, Nicholas Lemke is the reigning New Mexico State Champion and a top-10 finisher in the stacked “baby-Masters” Nationals category. Originally a mountain biker during his high school grease monkey days, Nick has married his MTB skills with some road fitness to pursue cyclocross glory.

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8-Track Woosh-Woosh: Wind Tunnel Time

Assume the position.
Assume the position.

Our own Josh Liberles recently had the opportunity to take an assortment of wheels – both HiFis and competitors’ – and his shnazzy new Orbea Ordu time trial bike into the University of Washington Aerodynamic Lab.

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