Our Greatest Hits


HiFi Precision Premium Bar Tape
Stop looking, friends! You’ve found it. This is the bar tape you’ve been looking for. Just the right amount of stretch. Embossed HiFi logos in gold add texture and pizzazz. And the tape itself has a little bit of cushion for your pushin’ to take the edge off of road and dirt miles, and it combines the exceedingly rare combination of precise handling, tactile grip, and durability. Eat your heart out, lesser handlebar tapes!
And the coup de grâce? HiFi Precision Handlebar Tape comes with custom locking bar end plugs!!! The plugs are lightweight, and you won’t lose them. The tape will last for miles and miles (and miles…) – but the plugs will last even longer. This is a serious upgrade for your drop bar bike. Be excited.


Vittoria CX / Gravel Tubeless Tires
THROUGH 9/15: Act fast to get a FREE PAIR of Vittoria Tubeless Ready Tires with a tubeless / clincher wheelset purchase. Use coupon code VITTORIACX at checkout! No additional coupons/discounts can be applied.
Vittoria tubeless cyclocross and gravel tires are some of the best in the business. Easy to set up; excellent performance & grip with low rolling resistance; and durability and up to a product line that’s tough to beat.
Terreno Dry: For the fastest courses, but with side lugs to bite when cornering.
Terreno Mix: A capable all-around tire that’s fast in drier conditions, but with enough bite to handle moisture.
Terreno Wet: Widely spaced lugs will tackle mud, but these tires are also quite speedy in mixed conditions.


Dugast 700×33 Tubular Cyclocross Tires
THROUGH 9/15: Act fast to get a FREE PAIR of DUGAST TUBULARS with a tubular wheelset purchase. Use coupon code DUGASTCX at checkout! No additional coupons/discounts can be applied.
If you know… YOU KNOW. Dugast’s lineup of tubular tires, handmade in the Netherlands, is legendary. They are perhaps the winningest tires around, regularly taking the top step at UCI World Cups, World Championships, and everywhere else that people compete on cyclocross courses. Note that these are tubular tires, and they only work with tubular rims (such as our EPCX 35mm carbon tubulars, and our MixMaster Disc and MixMaster aluminum tubulars). The tires must be glued onto the rim, and they do not work with clincher or tubeless rims.
We stock 700x33mm Dugasts with their Flying Doctor casing and a neoprene coating for weather resistance. The casing’s 87.5% cotton and 12.5% kevlar blend is lighter than a cotton casing, with better puncture protection, and is 402 TPI for an ultra-high-performance ride. The base tape size is 23.5mm to match our rims. We offer:
Dugast Pipisquallo: For the fastest / drier courses, the center tread pattern offers unparalleled grip on sand and grass, while the side lugs offer bite when cornering in looser conditions.
Dugast Typhoon: All-purpose competition tire that does everything well.
Dugast Rhino: The most legendary wet conditions / mud tire that’s still quite fast for mixed-conditions courses.


Mix Tape Disc ASYM Aluminum Clinchers
The Mix Tape Disc ASYM are our most popular tubeless-ready aluminum clinchers. They’re ride-ready for practically any gig. Aero, yet light (1640 grams). Stiff & stable (24mm external width and 20mm internal width), with a sublime ride quality.


MixMaster Aluminum Tubulars
MixMaster Liner Notes NOTE: MixMasters and MixMaster Discs are priced per set. Rim depth: 21mm Rim width: 23mm Hubs: HiFi Fidelity 11 speed and HiFi Fidelity Disc centerlock 11 speed hubs with Japanese stainless steel bearings. Durable, dependable and light. … Read More


HiFi PISTA Track Lineup
NOTE: The pricing for the PISTA models is for TWO wheels. If you’re looking for a single wheel only, please contact us. One effing gear. The Pista lineup is here, with HiFi’s new Amp high-flange track hubs deftly and efficiently taking … Read More